Gene Food - Diet type related health reports and E-commerce platform
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Overview
MyGeneFood is a science-backed web platform that creates custom nutrition plans tailored to an individual’s unique genetic profile. By analyzing DNA data, the platform assigns users to one of 20+ personalized diet types, helping them make informed food choices that align with their biology.

‍My Role
I partnered with the MyGeneFood team to evolve the product experience from a science-heavy offering to an intuitive, approachable platform for everyday users. I led UX and UI design across key flows—from onboarding and DNA upload to personalized diet results and food recommendations—focusing on clarity, trust, and usability.Key Features & SolutionsDNA-

Based Diet Archetypes
Users are matched to a genetically optimized diet profile, complete with food lists, macros, and health risk indicators—all visualized in a clean, digestible format.User-Centered Onboarding
Designed a step-by-step onboarding flow that simplifies DNA upload, explains privacy protocols, and helps users understand the value of their results before they begin.Simplified Science,

Clear Recommendations
Translated complex genetic insights into easy-to-understand guidance around nutrition, lifestyle, and wellness—reducing cognitive load while preserving accuracy.

‍Mobile-Responsive Experience
Created a fully responsive interface to support users checking food lists and health tips on the go, enhancing the platform’s role in daily decision-making.

‍Impact
MyGeneFood bridges the gap between genetic science and daily nutrition. By personalizing diet recommendations and making them accessible through thoughtful design, the platform helps users make smarter food choices and better understand their health—building trust in a new era of personalized wellness.